Accu-Chek is one of the world's leading diabetes care brands, and I've had the pleasure of working with them since 2001, creating websites, long-lived email campaigns, promotions and more.
On the road with Accu-Chek Guide & Ben Rue
Accu-Chek / Peace of Mind
Sensient B2B Magazine
Sensient Flavors and Fragrances spends all year identifying the big flavors that will be hitting restaurants and consumer products in the coming months. This industry magazine beautifully showcases the flavors to watch.
Haworth Advertising, Collateral and Videos
Among the big three in contract furnishing (along with Steelcase and Herman Miller), Haworth leads the industry in green products and ergonomics. They've been a client since 2005.
Haworth Intuity Benching Components
Haworth Compose Connections Animation
Forsythe Dimensional Mail and Advertising
Technology reseller, Forsythe, partnered with some of the biggest names in the industry to deliver solutions for their clients. I've worked with them on campaigns for Sun, IBM, NEC, HP and others, delivering breakthrough results with a very hard-to-reach audience of CTOs and IT directors.
AbbVie Hep C FaceBook Quiz
This Facebook quiz for AbbVie's new hepatitis C drug helped identify baby boomers through imagery younger generations are unlikely to recognize. Don't know what this yellow widget is? Call me.
The Washington Post Advertising
As the internet gave rise to competition from all manner of amateur news sources, The Washington Post fought back. We created advertising that reminded readers where they could find the facts, as well as campaigns that reached out to newer, younger, tech-loving audiences.
CEB Print and Banner Advertising
Distilling CEB's complex B2B insights into simple banners and print ads isn't always easy, but it is fun. We developed a look that leveraged a tight media buy by making their ads unmistakable.
Coca-Cola's First-Ever Website
It may seem silly to have work from the late 90s here, but back when people were still asking what the internet was, I was writing the original Coca-Cola website. Instead of the faux high-tech look (and long load times) popular at the birth of the web, we opted for a more friendly approach. We were rewarded with lots of awards, a write-up in Wired, and Mike Hughes' first-ever Creative Director's award. Somewhere in my office there's a copy of Graphis with better images.
FMC Agricultural Products
FMC asked us to tour Iowa, meet farmers and find out what they really care about. This award-winning ad for The Martin Agency was the result. About the direct mail? Who doesn't like to pull a tab?
Marketwire New Brand Advertising
A new brand for this international newswire was designed to say "simple," before anything else. These are just a couple of the multimedia pieces we created, which included trade show materials, print and banner advertising, and this line art video.
Marketwire / Stop pushing. Start engaging.
NEC Multi-Touch Campaign
A dimensional mailer featuring an enormous pool floatie kicked off a multi-channel, multi-touch campaign to CTOs and IT directors, letting them know that NEC could take the stress out of a new communications platform.
Omnicell Launch Videos
Omnicell provides innovative technology to hospitals and pharmacies, and wanted to let the industry know how much care and effort went into their latest release.
Omnicell XT Partnership Intro Video
Omnicell Brand Portfolio Video
Sidwell Advertising and Postcards
Sidwell wanted to inject a friendly, lighthearted personality into their advertising and postcard campaign, even as we conveyed that they'd been exceptionally buttoned up since the dawn of time.