About Amy

Thanks for stopping by. As you’ll see, I’ve spent my career weaving engaging, motivating stories in just about every industry and channel—for local startups as well as some of the world's top brands.

Before striking out on my own, I honed the art of writing and science of strategy through amazing communicators at The Martin Agency, Leo Burnett and many smaller marketing and digital firms, where I gathered One Show nods, Graphis noms and other awards.

What stuck, though, were the relationships. I continue to collaborate with many of those colleagues today.

While some writers stick to a particular medium or industry, I'm more versatile. Whether we’re working together on a video, email campaign, print ads, direct mail, marketing collateral, website or app, good ideas come from knowing your audience and understanding how they want to interact with you right now.

As we explore AI for content and design, I appreciate its value as a tool, but find that specialist audiences continue to respond to insights from real people who see their challenges and goals.

People tend to hire me because they need a writer or creative director. But they come back because I'm quick, dive in without a lot of hand-holding, know how to anticipate regulatory and legal questions, understand humans, and do my best to make it easy.